Fitness, rewritten

Fitness, rewritten expresses our strategic evolution from established XR experiences toward a new generation of fitness solutions powered by AR and AI. More than a brand statement, Fitness, rewritten defines a product direction aimed at reshaping how people train, interact with their surroundings, and receive digital guidance during physical activity.

This vision builds on a proven track record in VR and MR fitness, with products developed and used internationally, and on a clear ambition to create systems that are more adaptive, more context-aware, and more deeply integrated with the user's physical space. Oddy is its innovative AI layer that connects hardware, software, and human performance to interpret the environment and adapt training in real time.

Its value lies in turning accumulated XR fitness expertise into a forward-looking proposition with broader technological and strategic scope. Fitness, rewritten therefore captures the shift from high-impact immersive experiences toward a wider vision in which AR, AI, connected devices, and personalisation converge to define the next stage of digital training.